Florence Pugh is all in as the new ambassador for Maison Valentino.
Announcing the news with a stunning new campaign shot by fashion photographer Steven Meisel, the actress brings the iconic Valentino Garavani Rockstud bag and stilettos to life with an encyclopedia of feelings. Within the photographs, we see her explore a range of emotions—from shock and joy to crying and laughing and beyond.
For the six-image series styled by Joe McKenna, a pantless Pugh can be seen wearing long-sleeve bodysuits, an off-the-shoulder dress with bow details, as well as a printed co-ord.
Pierpaolo Piccioli, creative director of the Italian fashion house, has been captivated by the British actress for a while, drawn to her charismatic personality and ability to express character with vitality and humanity.
“It’s not just a face, it’s a real partnership based on trust and respect. I met Florence right after my couture show, and I was impressed by her intelligence and bravery, the way she stand [sic] for herself, the ability to handle any circumstances with such grace and acumen,” Piccioli wrote on Instagram.
“Working with talented people is one thing, but to work with talented people who are great friends feeds the soul! And this campaign truly did feed the soul. Thank you for letting me be me,” Pugh wrote on her own Instagram.
CAMPAIGNS > VALENTINO | STEVEN MEISEL